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  • The "Enterprise Dynamics" Team Quality Training
    June 24, 2024 The "Enterprise Dynamics" Team Quality Training
    WINIW focuses on improving the quality of employees in all aspects, and recently participated in the "Enterprise Dynamics" team quality training, which aims to improve communication skills and collaboration between teams. 💪 💪 In this special training camp, we change the traditional didactic learning to experiential learning, and through participating in various experiential activities, we can discover and examine our own mentality and automation habits from different levels and perspectives. Improve your own quality from the bottom of your heart, so that you can face your work, life and study in a better state. Take the initiative to create value for the enterprise and for yourself.
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  • 2024 China (Daying) International Fur Fair Opens
    October 30, 2024 2024 China (Daying) International Fur Fair Opens
    October 28, by the China General Chamber of Commerce, China Chamber of Commerce for Import and Export of Foodstuffs, Native Produce and Animal Husbandry, China Garment Association, China Leather Association, China Livestock Products Circulation Association hosted by Hebei Fur Industry Association, Hengshui City Danying Fur Industry Association, Danying West Asia Fur New City, Danying International Fur Trade Centre, Danying Qudu World Trade City, China's 2024 China (Danying) International Fur Exposition (China - Danying Thirty-third International Fur Trade Fair and the twelfth camp skin culture festival) opened in Zaoqiang County National Fitness Centre. This year's exposition to ‘fur - new’ as the theme, bringing together many domestic and foreign fur well-known enterprises exhibitors in Zaoqiang County from 28 October to 1 November, will be held for five days. During the period, will be held in China and foreign fur products production and marketing docking meeting, Daying fur accessories trade promotion ordering, fur industry e-commerce summit, China Livestock Products Circulation Association 2024 annual meeting, 2024 Global Fur Industry Summit Forum, foreigners to visit the activities of a series of fur apparel industry on-line and off-line communication activities. Nearly 1,000 merchants from Russia, Belarus, South Korea, Kyrgyzstan, Kazakhstan and other countries and more than 20 domestic provinces, municipalities and autonomous regions gathered in Zaoqiang, to carry out business associations, trade negotiations, e-commerce exchanges and many other activities.   On the opening day, the fair released the fur industry index, 2024 autumn and winter fur clothing and apparel popular styles and colours, 2024 China's top ten innovative design enterprises in the region (North China), the top ten famous brands and the ‘world fur city’ brand. A series of activities, showing the fur clothing trends, industry direction and marketing new models, so that fur producers benefit greatly, but also let Chinese and foreign businessmen feel the strong momentum of development of the fur industry in Daying.   Fur industry as Zaoqiang's traditional characteristics of the industry, with a large production group and outstanding production capacity, has become the most complete varieties at home and abroad, the most innovative style, the most adequate potential fur processing, production, distribution base. ‘The world fur look at China, China fur count Daying.’ Daying is the birthplace of fur and fur culture in China, with two provincial intangible cultural heritages of ‘Daying Fur Traditional Production Technique’ and ‘Legend of Qiu Zu Bi Gan’, and is known as ‘Fur Capital of the World’. It is known as ‘Fur Capital of the World’.   ‘Daying Fur’ was included in the list of national geographical indications protection products, fur clothing and apparel industry was included in the revitalisation plan of county characteristic industries in Hebei Province and Hengshui City “9+5” characteristic industrial clusters. At present, there are more than 16,000 fur processing industry households, more than 1,400 general taxpayer enterprises, employing 80,000 people, built a fur trading centre, West Asia fur mall, fur city, the World Trade City, the four major professional market, the product covers fur clothing, apparel, handicrafts, semi-finished products, such as the ten series of more than 4,000 varieties, the annual processing of various types of fur clothing more than 4 million pieces, selling well in 48 countries and regions around the world. countries and regions.  
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  • Seminar on Intelligent Shoe Sewing Equipment and Technology Successfully Held
    November 05, 2024 Seminar on Intelligent Shoe Sewing Equipment and Technology Successfully Held
    November 3, by the China Leather Association and the China Sewing Machinery Association jointly organised the intelligent shoe sewing equipment and technology seminar was successfully held in Guangzhou Huidong. The meeting aims to strengthen the combination of upstream and downstream production and demand, to build a platform for information exchange between sewing machinery industry and shoe industry, and to promote the innovative application and future development of intelligent technology in shoe sewing. More than one hundred representatives from shoe-making enterprises and sewing machinery enterprises attended the meeting. China leather association brand department and director of the footwear industry special committee Liang Wei presided over the meeting. At the beginning of the meeting, China Leather Association Deputy Secretary General Lu Hua on behalf of the organisers to make a speech. He pointed out that the process of automation upgrade of the shoe industry, sewing machinery is the pioneer, along with the development of the shoe industry, shoe sewing equipment has also experienced many challenges and upgrade, now in the new stage of industrial development, the shoe-making enterprises and sewing machinery enterprises to jointly discuss how to upgrade the shoe sewing intelligent technology, the high quality of the shoe industry is of great significance to the development. Subsequently, Wu Jianxin, a consultant from Zhejiang Red Dragonfly Shoes Co., Ltd, and Zhou Gang, General Manager of Zhengzhou Shuangfeng Company, spoke on behalf of the shoe enterprises respectively. Combined with the use of sewing equipment in the industry, they discussed the current demand for innovation in sewing equipment by shoe-making enterprises and put forward targeted suggestions on the direction of intelligent sewing equipment to empower the development of the footwear industry.   On behalf of the sewing machinery enterprises, Cheng Weiping, Deputy General Manager of Standard Sewing Machine Ivana Ping Machinery Co Ltd, Zhu Chongjing, General Manager of Guangdong Ruizhou Technology Co Ltd, and Lu Mingan, Director of IoT Technology Department of Jack Technology Co Ltd, spoke respectively. They introduced the latest achievements of their respective enterprises in the research and development of intelligent sewing equipment, and discussed solutions on how to better meet the intelligent needs of footwear enterprises. At the meeting, Han Jianlin, Vice President of Huizhou College Huidong Fashion Creative College, also elaborated on his expectations for the innovative development of sewing equipment from the perspective of the institution. He said that the research and development of sewing equipment should shift from focusing on functional research and development to a more diversified research and development direction, especially focusing on how to enhance the added value of footwear products from the perspective of process technology.   In the seminar interactive session, China leather association vice president, thousand hundred international holding company assistant chairman of the board of directors WanXiangHua, China leather association of leather and shoe machinery committee director WangDan, cannae group limited senior adviser ZhouJinMiao and Shanghai sewing machine research institute limited company general manager XuMinHua, zhejiang zhongjie sewing science and technology limited company executive vice president XieRuiQing, anhui JieYu shoe machinery technology limited company general manager WangJingWen and other guests around intelligent shoe sewing equipment and technology hot issues in-depth exchanges and discussions. Ltd. and Wang Jingwen, general manager of Anhui Jieyu Shoes Machinery Technology Co. All of them said that this meeting provided a valuable platform for communication and cooperation within the industry, and helped to promote the wide application of intelligent technology in the field of shoe-making and sewing equipment. Finally, Chen Ji, Vice President and Secretary General of China Sewing Machinery Association, made a concluding speech. He affirmed the results of the conference and agreed with the innovative thinking and views put forward by the participating guests. In view of the current and future development of the footwear and shoe sewing equipment industry, he suggested that both parties should continue to strengthen the industrial linkage and synergistic co-operation, in order to achieve a more efficient matching of information, and to jointly empower the innovation of intelligent design, convergence of application and production mode in the footwear industry, and to promote the intelligent upgrading and development of the footwear industry.    
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  • How will Trump's second term affect the international footwear industry?
    November 12, 2024 How will Trump's second term affect the international footwear industry?
    With Trump's election victory over Harris, the retail and footwear industries have begun to assess the impact a second term in the Trump administration could have on the industry's business. In the wake of Trump's victory, trade organisations and experts have expressed a desire to work with the president-elect to address many of the issues currently plaguing retailers and consumers, such as high costs, tariffs and restrictive trade policies. ‘Inflation was clearly a key driver of yesterday's election results, with many middle-class voters expressing deep concern about the impact of inflation on their household budgets,’ Retail Industry Leaders Association (RILA) President Policymakers should clearly consider their concerns when discussing taxes and tariffs,’ Brian Dodge said in a statement released Wednesday. Retailers are hopeful that the incoming Trump administration and Congress will take a strategic approach to international trade issues and implement policies that protect families from tangible impacts such as rising consumer prices.’ According to the Footwear Distributors and Retailers of America (FDRA), footwear prices are expected to rise overall for the fourth consecutive year by the end of 2024. This price increase is partly due to tariffs imposed on foreign goods (99% of footwear imports come from China, Vietnam and Indonesia). Looking ahead, Trump's proposed tariff plan includes tariffs of 10 to 20 per cent on imports from all foreign countries, as well as additional tariffs of 60 to 100 per cent on Chinese imports. A study by the National Retail Federation (NRF) released this week warns that if the proposed tariffs are implemented, US consumers could pay an additional $6.4 billion to $10.7 billion per year for footwear, which would undoubtedly place a burden on consumers that cannot be ignored. In an interview with FN, Matt Priest, president and CEO of FDRA (Footwear Distributors and Retailers Association of America), noted that supporters of the president-elect care deeply about their wallets. He mentioned that FDRA will be working to educate the new administration on different options to keep the industry competitive while lowering costs for consumers. ‘If you want to make sure that prices stay low, then encouraging the government not to raise taxes on the American people's goods could be a very good place to start,’ Priest said. Steve Lamar, president and CEO of the American Apparel and Footwear Association (AAFA), also warned that additional tariffs could have a non-negligible inflationary impact on the footwear industry and consumers in general. In a statement, Lamar said AAFA will work with Congress to revive trade agreements and other programmes to diversify and grow the industry both locally and internationally in a healthy manner and create more American jobs. ‘We also expect measures to protect our shipping lanes and ports and to stop counterfeit goods from flowing into the consumer market through third-party e-commerce platforms to be driven not just by good intentions, but by policies that are well-designed, implementable, practical, coordinated, and ultimately successful,’ Lamar added. According to Neil Saunders, managing director at GlobalData, Trump may extend the 2017 tax cuts, which were set to expire at the end of 2025, which could boost consumer spending and positively impact the retail sector. Trump has also expressed interest in lowering the corporate tax rate to 15 per cent, which Saunders noted would benefit retail profitability and boost retail investment. When it comes to M&A activity, Saunders said the Trump administration has typically been more interested in corporate mergers and acquisitions than previous administrations. ‘This doesn't necessarily mean that large deals like Kroger-Albertsons will be easily approved, but it does mean that deals like Tapestry-Capri will be received more kindly than they would have been under the Biden administration,’ Saunders said. ‘However, it's important to note that Trump is not a complete supporter of the free market, and certain political leanings, including a slightly more negative view of large tech companies, may still be reflected in regulatory policy.’ As Trump's second term opens, his administration is likely to continue to pursue local protectionist policies, including high tariffs on China, the European Union and other countries. This could increase the cost of imported goods, particularly consumer goods such as footwear and apparel. To avoid tariffs and reduce risk, companies may accelerate the diversification of their supply chains and look for alternative suppliers or production sites. Some firms may consider bringing some of their production back to the United States to reduce their reliance on imports. And at the consumer level, tariffs and other trade barriers may lead to higher prices for goods, affecting consumers' purchasing power. Consumers may turn to cheaper alternatives or reduce spending on non-essential goods. On the other side, adjustments in personal income tax and consumption tax could also affect consumers' disposable income. On the corporate side, the Trump administration may ease regulations on businesses and reduce compliance costs, but it could also spark controversies about workers' rights and environmental protection, among other things. Macro considerations, a Trump administration will have a wide-ranging impact on the retail and footwear industry, particularly in terms of trade policy, supply chain management and consumer costs. This requires that industry organisations and enterprises need to pay close attention to its policy trends and flexibly adjust their strategies to cope with possible challenges. At the same time, by working with the government, the industry hopes to promote more business-friendly policies that protect international trade as well as the tangible interests of consumers.
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  • WINIW Leather celebrates Chinese New Year
    January 20, 2025 WINIW Leather celebrates Chinese New Year
    On the evening of January 14th, WINIW successfully held the 2025 Annual Meeting with the theme of “Work together, win the future steadily” in Quanzhou Wanjia Oriental Hotel. This annual meeting gathered all WINIW salesmen to celebrate the brilliant achievements of the past year and look forward to the blueprint for future development. The annual meeting kicked off with a passionate opening song and dance, showing the energetic and positive spirit of the WINIW team. The senior leaders of the company delivered a speech on the stage, reviewing the remarkable achievements made by the company in the past year in business expansion, customer service, product innovation, etc., and expressed their sincere thanks and high respect to all the staff. In the following session, a number of awards were presented at the annual meeting to recognize the businessmen who had outstanding performance in the past year. With their professional ability and dedication, these outstanding salesmen have made excellent contributions to the development of the company. Their success stories and struggles inspired every WINIW person present to continue to move forward and pursue excellence. The annual meeting also set up special interactive games and lucky draws, in which everyone actively participated and the atmosphere was warm and cheerful. These activities not only enhanced the teamwork and communication between employees, but also allowed everyone to enjoy a rare relaxation and joy after a stressful day at work. Finally, Mr. Shen delivered a passionate speech, emphasizing the WINIW spirit of “Doing business together, winning the future steadily”. He called on all employees to continue to maintain the spirit of unity, cooperation and enterprising spirit to meet the challenges and opportunities in the future. At the same time, he also said that the company will, as always, pay attention to the growth and development of the staff, to provide a better career platform and development space. The success of this annual meeting is not only a summary and review of the past year's hard work, but also a good expectation for the future development of WINIW. We believe that with the joint efforts of all staff, WINIW will usher in a more brilliant tomorrow!
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  • HAPPY CHINESE NEW YEAR!-Wish you a prosperous start of work!
  • WINIW Celebrates the Glow of the Lantern Festival!
  • Microfiber Leather: The Premier Synthetic Leather Option
    February 19, 2025 Microfiber Leather: The Premier Synthetic Leather Option
    In the realm of synthetic materials, Microfiber Leather has emerged as a prominent player, offering a blend of luxury, durability, and eco-friendliness. This innovative material has revolutionized various industries, including automotive, furniture, fashion, and more. Let's delve into the intricacies of Microfiber Leather, exploring its composition, properties, applications, and the reasons behind its growing popularity. Composition and Structure Microfiber Leather, also known as microfiber PU leather, is a synthetic leather made from a combination of polyester and polyurethane. Its structure mimics the natural layers of genuine leather, with a surface layer composed of polyurethane that resembles the grain of natural leather and a base layer of ultra-fine fiber non-woven fabric, providing strength and stability. This composition allows Microfiber Leather to offer a texture and appearance that is remarkably close to genuine leather.   Properties and Advantages Durability and Wear-Resistance: Microfiber Leather is renowned for its exceptional durability. It can withstand heavy wear and tear, making it ideal for high-use applications such as automotive seating, furniture upholstery, and shoe materials. Its wear-resistance ensures that it maintains its appearance and quality over time. Breathability and Comfort: Unlike traditional synthetic leathers, Microfiber Leather offers improved breathability. This allows for better air circulation, reducing sweat and discomfort, especially in warm climates or during extended periods of use. Ease of Maintenance: Microfiber Leather is relatively easy to clean and maintain. Stains and dirt can usually be removed with a damp cloth and mild detergent, without the need for specialized leather care products. Eco-Friendliness: The production of Microfiber Leather is generally more environmentally friendly than that of genuine leather. It doesn't involve the harvesting of animal skin, reducing its ecological footprint. Additionally, many manufacturers have adopted sustainable practices in their production processes. Versatility in Design: Microfiber Leather can be produced in a wide range of colors, textures, and finishes. This versatility allows it to cater to diverse aesthetic preferences and design requirements across various industries.   Applications Across Industries Automotive Industry: Microfiber Leather is widely used in automotive interiors, including seat covers, door panels, and dashboards. It provides a luxurious feel while being durable and easy to clean. Furniture Industry: In the furniture sector, Microfiber Leather is a popular choice for sofa, chair, and bed upholstery. Its combination of comfort, durability, and style makes it a favorite among consumers and designers. Fashion Industry: Microfiber Leather is also used extensively in fashion accessories, such as handbags, shoes, and jackets. Its versatility in design and ease of maintenance make it a practical and stylish choice for fashion-conscious consumers. Other Applications: Microfiber Leather finds applications in various other sectors, including aviation, marine, and even medical equipment, where its durability, cleanliness, and comfort are highly valued. Trends and Future Prospects The growing consumer preference for eco-friendly and sustainable materials, coupled with the increasing demand for high-quality, durable synthetic leathers, is driving the market for Microfiber Leather. Manufacturers are continuously innovating to improve the material's properties, such as enhancing its breathability and developing new textures and finishes. Moreover, the rise of customization in various industries is fueling the demand for Microfiber Leather. Its ability to be tailored to specific design and functional requirements makes it an ideal choice for bespoke projects.   Conclusion Microfiber Leather stands as a testament to the advancements in synthetic material technology. Its combination of durability, comfort, ease of maintenance, and eco-friendliness has made it a preferred choice across multiple industries. As consumer preferences continue to evolve, Microfiber Leather is poised to play an increasingly significant role in shaping the future of synthetic leather materials. In summary, Microfiber Leather is a versatile and innovative material that offers numerous advantages over traditional leathers. Its growing popularity across various sectors underscores its potential to revolutionize the market further, making it a material of choice for designers, manufacturers, and consumers alike. If you are interested in Microfiber Leather , click on the link and let us provide you with more relevant information.
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  • Happy International Workers' Day from WINIW!
    April 30, 2025 Happy International Workers' Day from WINIW!
    Today, we celebrate the hardworking individuals and teams around the globe who drive innovation, creativity, and progress. At ​​WINIW International Co., Ltd​​, we take pride in being part of a global community that values quality, sustainability, and collaboration.   ​​To our incredible team​​: Thank you for your dedication to crafting high-performance materials that redefine the future of leather alternatives. Your expertise turns vision into reality!   ​​To our partners and customers​​: Your trust inspires us to keep pushing boundaries. Together, we’re proving that sustainable solutions like ​​WINIW Microfiber Leather​​—a premium, eco-friendly alternative to real leather—can deliver unmatched durability, style, and versatility for industries like automotive, fashion, furniture, and more.   Why choose WINIW?​​ ​​Superior Performance​​: Mimicking natural leather’s structure with ultra-fine microfiber and 3D needle-punched technology. Eco-Conscious​​: Reducing environmental impact without compromising quality. Global Trust​​: Empowering brands worldwide to innovate with materials that last.   This Labor Day, we reaffirm our commitment to ​​win-win partnerships​​ and a brighter, more sustainable future. Here’s to the dreamers, the makers, and the doers—you make the world work! 
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  • WINIW Welcomes Automotive Leather Delegation from Saudi Arabia​
    May 07, 2025 WINIW Welcomes Automotive Leather Delegation from Saudi Arabia​
    Last week, Winiw International Co., Ltd had the honor of hosting a distinguished delegation of automotive leather professionals from Saudi Arabia at our headquarters. The visit marked a significant step in exploring sustainable material solutions for the Middle Eastern automotive industry. During their comprehensive facility tour, the Saudi delegates inspected our state-of-the-art production lines and technical laboratory, with particular interest in WINIW Microfiber Leather's application in automotive interiors. Our engineering team demonstrated how our innovative material meets rigorous automotive standards for durability, eco-friendliness, and luxury aesthetics. As a global leader in advanced material solutions, WINIW Microfiber Leather represents the pinnacle of synthetic leather technology. Utilizing sea-island superfine microfiber technology and 3D needle-punched nonwoven construction, our material perfectly replicates natural leather's structure while delivering superior: Physical & chemical performance Abrasion resistance Colorfastness Environmental sustainability "Our Saudi partners showed particular appreciation for how our automotive-grade microfiber leather solutions combine ecological advantages with premium tactile properties," noted our Technical Director during the visit. "This aligns perfectly with the Middle East's growing demand for high-performance, sustainable automotive interiors." WINIW's microfiber leather has become the material of choice for global manufacturers seeking optimal leather alternatives in:✓ Automotive seat covers & cabin trims✓ Luxury furniture upholstery✓ Premium footwear & accessories✓ Technical sports equipment The delegation's visit concluded with productive discussions about customized solutions for desert climate applications and potential collaborations under WINIW's win-win cooperation principle. As we continue expanding our global footprint, such cross-continental partnerships reinforce our commitment to delivering world-class material innovation and service excellence. ​​About WINIW International Co., Ltd​​As a leading innovator in synthetic materials, WINIW specializes in developing high-performance leather alternatives that combine ecological responsibility with technical superiority. Our microfiber leather solutions meet the most demanding requirements across automotive, furniture, fashion, and sports industries, offering perfect natural leather substitution with enhanced durability and consistent quality.
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  • WINIW Showcases Eco-Leather Innovations to African Partners in Jinjiang
    May 16, 2025 WINIW Showcases Eco-Leather Innovations to African Partners in Jinjiang
    WINIW Advances Cross-Continental Sustainability with African Client Engagement in Jinjiang​​   ​​Jinjiang, Fujian, China – May 14, 2025​​ – WINIW, a pioneer in sustainable microfiber and eco-leather technologies, welcomed a delegation of African industry leaders to its Jinjiang headquarters on May 14, 2025. The visit, spearheaded by WINIW’s senior business development specialist Steven, focused on aligning Africa’s growing demand for eco-conscious materials with WINIW’s cutting-edge innovations. ​​Collaboration in Action​​ Steven led the delegation through immersive demonstrations of WINIW’s ​​low-carbon microfiber production line​​ and ​​100% recyclable eco-leather​​ prototypes tailored for automotive and fashion applications. Discussions emphasized scalable solutions to address Africa’s unique environmental and economic needs, including cost-effective waste reduction strategies and localized production models.   ​​Driving a Shared Vision​​ “Africa’s push for sustainable industrialization mirrors WINIW’s core mission,” said Steven during the event. “By adapting our technologies to regional challenges—from arid climate durability to circular supply chains—we’re poised to transform material innovation across the continent.”     ​​About WINIW​​ WINIW redefines industry standards with patented, planet-first materials trusted by leading global brands.
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