On the evening of January 14th, WINIW successfully held the 2025 Annual Meeting with the theme of “Work together, win the future steadily” in Quanzhou Wanjia Oriental Hotel. This annual meeting gathered all WINIW salesmen to celebrate the brilliant achievements of the past year and look forward to the blueprint for future development. The annual meeting kicked off with a passionate opening song and dance, showing the energetic and positive spirit of the WINIW team. The senior leaders of the company delivered a speech on the stage, reviewing the remarkable achievements made by the company in the past year in business expansion, customer service, product innovation, etc., and expressed their sincere thanks and high respect to all the staff. In the following session, a number of awards were presented at the annual meeting to recognize the businessmen who had outstanding performance in the past year. With their professional ability and dedication, these outstanding salesmen have made excellent contributions to the development of the company. Their success stories and struggles inspired every WINIW person present to continue to move forward and pursue excellence. The annual meeting also set up special interactive games and lucky draws, in which everyone actively participated and the atmosphere was warm and cheerful. These activities not only enhanced the teamwork and communication between employees, but also allowed everyone to enjoy a rare relaxation and joy after a stressful day at work. Finally, Mr. Shen delivered a passionate speech, emphasizing the WINIW spirit of “Doing business together, winning the future steadily”. He called on all employees to continue to maintain the spirit of unity, cooperation and enterprising spirit to meet the challenges and opportunities in the future. At the same time, he also said that the company will, as always, pay attention to the growth and development of the staff, to provide a better career platform and development space. The success of this annual meeting is not only a summary and review of the past year's hard work, but also a good expectation for the future development of WINIW. We believe that with the joint efforts of all staff, WINIW will usher in a more brilliant tomorrow!

With Trump's election victory over Harris, the retail and footwear industries have begun to assess the impact a second term in the Trump administration could have on the industry's business. In the wake of Trump's victory, trade organisations and experts have expressed a desire to work with the president-elect to address many of the issues currently plaguing retailers and consumers, such as high costs, tariffs and restrictive trade policies. ‘Inflation was clearly a key driver of yesterday's election results, with many middle-class voters expressing deep concern about the impact of inflation on their household budgets,’ Retail Industry Leaders Association (RILA) President Policymakers should clearly consider their concerns when discussing taxes and tariffs,’ Brian Dodge said in a statement released Wednesday. Retailers are hopeful that the incoming Trump administration and Congress will take a strategic approach to international trade issues and implement policies that protect families from tangible impacts such as rising consumer prices.’ According to the Footwear Distributors and Retailers of America (FDRA), footwear prices are expected to rise overall for the fourth consecutive year by the end of 2024. This price increase is partly due to tariffs imposed on foreign goods (99% of footwear imports come from China, Vietnam and Indonesia). Looking ahead, Trump's proposed tariff plan includes tariffs of 10 to 20 per cent on imports from all foreign countries, as well as additional tariffs of 60 to 100 per cent on Chinese imports. A study by the National Retail Federation (NRF) released this week warns that if the proposed tariffs are implemented, US consumers could pay an additional $6.4 billion to $10.7 billion per year for footwear, which would undoubtedly place a burden on consumers that cannot be ignored. In an interview with FN, Matt Priest, president and CEO of FDRA (Footwear Distributors and Retailers Association of America), noted that supporters of the president-elect care deeply about their wallets. He mentioned that FDRA will be working to educate the new administration on different options to keep the industry competitive while lowering costs for consumers. ‘If you want to make sure that prices stay low, then encouraging the government not to raise taxes on the American people's goods could be a very good place to start,’ Priest said. Steve Lamar, president and CEO of the American Apparel and Footwear Association (AAFA), also warned that additional tariffs could have a non-negligible inflationary impact on the footwear industry and consumers in general. In a statement, Lamar said AAFA will work with Congress to revive trade agreements and other programmes to diversify and grow the industry both locally and internationally in a healthy manner and create more American jobs. ‘We also expect measures to protect our shipping lanes and ports and to stop counterfeit goods from flowing into the consumer market through third-party e-commerce platforms to be driven not just by good intentions, but by policies that are well-designed, implementable, practical, coordinated, and ultimately successful,’ Lamar added. According to Neil Saunders, managing director at GlobalData, Trump may extend the 2017 tax cuts, which were set to expire at the end of 2025, which could boost consumer spending and positively impact the retail sector. Trump has also expressed interest in lowering the corporate tax rate to 15 per cent, which Saunders noted would benefit retail profitability and boost retail investment. When it comes to M&A activity, Saunders said the Trump administration has typically been more interested in corporate mergers and acquisitions than previous administrations. ‘This doesn't necessarily mean that large deals like Kroger-Albertsons will be easily approved, but it does mean that deals like Tapestry-Capri will be received more kindly than they would have been under the Biden administration,’ Saunders said. ‘However, it's important to note that Trump is not a complete supporter of the free market, and certain political leanings, including a slightly more negative view of large tech companies, may still be reflected in regulatory policy.’ As Trump's second term opens, his administration is likely to continue to pursue local protectionist policies, including high tariffs on China, the European Union and other countries. This could increase the cost of imported goods, particularly consumer goods such as footwear and apparel. To avoid tariffs and reduce risk, companies may accelerate the diversification of their supply chains and look for alternative suppliers or production sites. Some firms may consider bringing some of their production back to the United States to reduce their reliance on imports. And at the consumer level, tariffs and other trade barriers may lead to higher prices for goods, affecting consumers' purchasing power. Consumers may turn to cheaper alternatives or reduce spending on non-essential goods. On the other side, adjustments in personal income tax and consumption tax could also affect consumers' disposable income. On the corporate side, the Trump administration may ease regulations on businesses and reduce compliance costs, but it could also spark controversies about workers' rights and environmental protection, among other things. Macro considerations, a Trump administration will have a wide-ranging impact on the retail and footwear industry, particularly in terms of trade policy, supply chain management and consumer costs. This requires that industry organisations and enterprises need to pay close attention to its policy trends and flexibly adjust their strategies to cope with possible challenges. At the same time, by working with the government, the industry hopes to promote more business-friendly policies that protect international trade as well as the tangible interests of consumers.

November 3, by the China Leather Association and the China Sewing Machinery Association jointly organised the intelligent shoe sewing equipment and technology seminar was successfully held in Guangzhou Huidong. The meeting aims to strengthen the combination of upstream and downstream production and demand, to build a platform for information exchange between sewing machinery industry and shoe industry, and to promote the innovative application and future development of intelligent technology in shoe sewing. More than one hundred representatives from shoe-making enterprises and sewing machinery enterprises attended the meeting. China leather association brand department and director of the footwear industry special committee Liang Wei presided over the meeting. At the beginning of the meeting, China Leather Association Deputy Secretary General Lu Hua on behalf of the organisers to make a speech. He pointed out that the process of automation upgrade of the shoe industry, sewing machinery is the pioneer, along with the development of the shoe industry, shoe sewing equipment has also experienced many challenges and upgrade, now in the new stage of industrial development, the shoe-making enterprises and sewing machinery enterprises to jointly discuss how to upgrade the shoe sewing intelligent technology, the high quality of the shoe industry is of great significance to the development. Subsequently, Wu Jianxin, a consultant from Zhejiang Red Dragonfly Shoes Co., Ltd, and Zhou Gang, General Manager of Zhengzhou Shuangfeng Company, spoke on behalf of the shoe enterprises respectively. Combined with the use of sewing equipment in the industry, they discussed the current demand for innovation in sewing equipment by shoe-making enterprises and put forward targeted suggestions on the direction of intelligent sewing equipment to empower the development of the footwear industry.   On behalf of the sewing machinery enterprises, Cheng Weiping, Deputy General Manager of Standard Sewing Machine Ivana Ping Machinery Co Ltd, Zhu Chongjing, General Manager of Guangdong Ruizhou Technology Co Ltd, and Lu Mingan, Director of IoT Technology Department of Jack Technology Co Ltd, spoke respectively. They introduced the latest achievements of their respective enterprises in the research and development of intelligent sewing equipment, and discussed solutions on how to better meet the intelligent needs of footwear enterprises. At the meeting, Han Jianlin, Vice President of Huizhou College Huidong Fashion Creative College, also elaborated on his expectations for the innovative development of sewing equipment from the perspective of the institution. He said that the research and development of sewing equipment should shift from focusing on functional research and development to a more diversified research and development direction, especially focusing on how to enhance the added value of footwear products from the perspective of process technology.   In the seminar interactive session, China leather association vice president, thousand hundred international holding company assistant chairman of the board of directors WanXiangHua, China leather association of leather and shoe machinery committee director WangDan, cannae group limited senior adviser ZhouJinMiao and Shanghai sewing machine research institute limited company general manager XuMinHua, zhejiang zhongjie sewing science and technology limited company executive vice president XieRuiQing, anhui JieYu shoe machinery technology limited company general manager WangJingWen and other guests around intelligent shoe sewing equipment and technology hot issues in-depth exchanges and discussions. Ltd. and Wang Jingwen, general manager of Anhui Jieyu Shoes Machinery Technology Co. All of them said that this meeting provided a valuable platform for communication and cooperation within the industry, and helped to promote the wide application of intelligent technology in the field of shoe-making and sewing equipment. Finally, Chen Ji, Vice President and Secretary General of China Sewing Machinery Association, made a concluding speech. He affirmed the results of the conference and agreed with the innovative thinking and views put forward by the participating guests. In view of the current and future development of the footwear and shoe sewing equipment industry, he suggested that both parties should continue to strengthen the industrial linkage and synergistic co-operation, in order to achieve a more efficient matching of information, and to jointly empower the innovation of intelligent design, convergence of application and production mode in the footwear industry, and to promote the intelligent upgrading and development of the footwear industry.    

October 28, by the China General Chamber of Commerce, China Chamber of Commerce for Import and Export of Foodstuffs, Native Produce and Animal Husbandry, China Garment Association, China Leather Association, China Livestock Products Circulation Association hosted by Hebei Fur Industry Association, Hengshui City Danying Fur Industry Association, Danying West Asia Fur New City, Danying International Fur Trade Centre, Danying Qudu World Trade City, China's 2024 China (Danying) International Fur Exposition (China - Danying Thirty-third International Fur Trade Fair and the twelfth camp skin culture festival) opened in Zaoqiang County National Fitness Centre. This year's exposition to ‘fur - new’ as the theme, bringing together many domestic and foreign fur well-known enterprises exhibitors in Zaoqiang County from 28 October to 1 November, will be held for five days. During the period, will be held in China and foreign fur products production and marketing docking meeting, Daying fur accessories trade promotion ordering, fur industry e-commerce summit, China Livestock Products Circulation Association 2024 annual meeting, 2024 Global Fur Industry Summit Forum, foreigners to visit the activities of a series of fur apparel industry on-line and off-line communication activities. Nearly 1,000 merchants from Russia, Belarus, South Korea, Kyrgyzstan, Kazakhstan and other countries and more than 20 domestic provinces, municipalities and autonomous regions gathered in Zaoqiang, to carry out business associations, trade negotiations, e-commerce exchanges and many other activities.   On the opening day, the fair released the fur industry index, 2024 autumn and winter fur clothing and apparel popular styles and colours, 2024 China's top ten innovative design enterprises in the region (North China), the top ten famous brands and the ‘world fur city’ brand. A series of activities, showing the fur clothing trends, industry direction and marketing new models, so that fur producers benefit greatly, but also let Chinese and foreign businessmen feel the strong momentum of development of the fur industry in Daying.   Fur industry as Zaoqiang's traditional characteristics of the industry, with a large production group and outstanding production capacity, has become the most complete varieties at home and abroad, the most innovative style, the most adequate potential fur processing, production, distribution base. ‘The world fur look at China, China fur count Daying.’ Daying is the birthplace of fur and fur culture in China, with two provincial intangible cultural heritages of ‘Daying Fur Traditional Production Technique’ and ‘Legend of Qiu Zu Bi Gan’, and is known as ‘Fur Capital of the World’. It is known as ‘Fur Capital of the World’.   ‘Daying Fur’ was included in the list of national geographical indications protection products, fur clothing and apparel industry was included in the revitalisation plan of county characteristic industries in Hebei Province and Hengshui City “9+5” characteristic industrial clusters. At present, there are more than 16,000 fur processing industry households, more than 1,400 general taxpayer enterprises, employing 80,000 people, built a fur trading centre, West Asia fur mall, fur city, the World Trade City, the four major professional market, the product covers fur clothing, apparel, handicrafts, semi-finished products, such as the ten series of more than 4,000 varieties, the annual processing of various types of fur clothing more than 4 million pieces, selling well in 48 countries and regions around the world. countries and regions.  

WINIW focuses on improving the quality of employees in all aspects, and recently participated in the "Enterprise Dynamics" team quality training, which aims to improve communication skills and collaboration between teams. ? ? In this special training camp, we change the traditional didactic learning to experiential learning, and through participating in various experiential activities, we can discover and examine our own mentality and automation habits from different levels and perspectives. Improve your own quality from the bottom of your heart, so that you can face your work, life and study in a better state. Take the initiative to create value for the enterprise and for yourself.

Is synthetic leather good for sofa? Synthetic leather, also known as faux leather or leatherette, can be a good option for a sofa depending on your specific needs and preferences. Here are some factors to consider: 1. Affordability: Synthetic leather is generally more affordable than genuine leather, making it a popular choice for those on a budget. 2. Durability: Synthetic leather can be quite durable and resistant to stains and fading. However, the durability can vary depending on the quality of the material. Higher-quality synthetic leathers are typically more durable and long-lasting. 3. Maintenance: Synthetic leather is generally easier to clean and maintain compared to genuine leather. It is less prone to absorbing spills and stains and can often be wiped clean with a damp cloth. 4. Appearance: Synthetic leather can closely mimic the look and texture of genuine leather, but it may not have the same natural patina or feel. Some people appreciate the look of synthetic leather, while others prefer the authentic look and aroma of genuine leather. 5. Sustainability: Synthetic leather is typically made from petroleum-based materials, so it may not be considered as eco-friendly as natural alternatives. However, there are now more environmentally friendly options available, such as synthetic leathers made from recycled materials, plant-based materials, or water-based polyurethane coatings. Ultimately, whether synthetic leather is a good choice for your sofa depends on your personal preferences, budget, and specific needs. It's always a good idea to test the material, read customer reviews, and inquire about the specific characteristics and warranty provided by the manufacturer before making a purchase decision. How do you maintain a synthetic leather couch? Maintaining a synthetic leather couch is relatively easy and requires regular cleaning and care. Here are some tips to help you keep your synthetic leather couch in good condition: 1. Regular dusting: Dust the surface of the couch a soft cloth or a microfiber duster remove any loose dirt or debris. This should be done on weekly or bi-weekly basis. 2. Gentle cleaning: Use a mild soap solution or a specially formulated synthetic leather cleaner to clean the couch. Dilute a small amount of mild soap in water or follow the instructions on the cleaner. Dip a soft cloth or sponge in the solution, wring out excess liquid, and then gently wipe the surface of the couch. Avoid using harsh chemicals or abrasive cleaners as they can damage the material. 3. Spot clean spills: If any spills occur on the couch, clean them up immediately. Blot the spill with a clean cloth or paper towel to absorb the liquid. Avoid rubbing, as it can spread the stain. Once the bulk of the spill is removed, use a mild soap solution or synthetic leather cleaner to gently clean the affected area. 4. Avoid direct sunlight: Prolonged exposure to direct sunlight can fade or damage synthetic leather. Try to position your couch away from windows or use curtains or blinds to block the sunlight. 5. Avoid heat sources: Keep your synthetic leather couch away from heat sources like radiators, fireplaces, or space heaters. Heat can cause the material to dry out and crack. 6. Use a conditioner: Periodically, you can apply a synthetic leather conditioner to keep the material soft and supple. Follow the instructions on the conditioner product and apply it evenly over the surface of the couch, using a soft cloth. This step helps prevent drying and cracking of the synthetic leather. 7. Read the manufacturer's instructions: It's important to read and follow any care instructions provided by the manufacturer for your specific synthetic leather couch. Different brands and types of synthetic leather may have slightly different care recommendations. By following these maintenance tips, you can help keep your synthetic leather couch clean and in good condition for a longer period of time.

Is microfiber suede good? Microfiber suede is a popular and widely used synthetic fabric that mimics the look and feel of genuine suede. It is generally considered to be a good alternative to genuine suede for several reasons: 1. Durability: Microfiber suede is highly durable and resistant to wear and tear. It tends to be more resilient than genuine suede, which can easily be scuffed or damaged. 2. Stain Resistance: Microfiber suede is typically more stain-resistant than genuine suede. It is often treated with special finishes that repel liquids and prevent stains from setting in. This makes it easier to clean and maintain. 3. Affordability: Microfiber suede is generally more affordable than genuine suede. It offers a similar look and feel at a lower price point, making it a popular choice for those on a budget. 4. Animal-Friendly: Microfiber suede is a vegan alternative to genuine suede. As it is made from synthetic materials, no animals are harmed in its production. 5. Versatility: Microfiber suede is available in a wide range of colors and can be used for various applications, including upholstery, clothing, accessories, and more. It can be easily manipulated and used in different ways. How do you clean microfiber suede couches? To clean a microfiber suede couch, you can follow these steps: 1. Check the care label: Before cleaning, check the care instructions provided by the manufacturer for any specific recommendations or restrictions. 2. Vacuum: Start by using a vacuum cleaner with a brush attachment to gently remove any loose dirt, dust, or crumbs from the surface of the couch. Make sure to vacuum all the crevices and cushions. 3. Identify stains or spots: Inspect the couch for any stains or spots that need extra attention. Depending on the nature of the stain, you may need to use different cleaning techniques or products. 4. Spot clean: For light stains or spills, you can try using a mild detergent or upholstery cleaner specifically designed for microfiber. Dilute the cleaner with water according to the instructions and apply it to a clean cloth or sponge. Gently blot the stained area without rubbing too hard. Remember to always test the cleaner on a small, inconspicuous area of the couch first to ensure it doesn't cause any discoloration or damage. 5. Allow drying: After spot cleaning, allow the couch to air dry naturally. Avoid using heat sources such as hairdryers, as they can damage the microfiber material. 6. Restore the nap: After the couch is dry, gently brush the microfiber fabric with a soft-bristle brush or a suede brush in circular motions to restore the nap or texture of the material. 7. Overall cleaning: For overall cleaning or to remove more stubborn stains, you might consider using a steam cleaner or hiring a professional upholstery cleaner who specializes in microfiber. Remember, it's important to always follow the manufacturer's instructions and test any cleaning products in an inconspicuous area before applying them to the entire couch to avoid any potential damage.

What is suede microfiber? Suede microfiber is a type of fabric that is designed to imitate the look and feel of genuine suede leather. It is made from synthetic materials, typically polyester or a blend of polyester and nylon. Microfiber refers to the extremely fine fibers used in the fabric, which are thinner than a human hair. These fine fibers are woven or knitted tightly together to create a soft and velvety texture similar to suede. Are microfiber shoes good? Yes, microfiber shoes can be a good choice for certain purposes. Microfiber is a synthetic material made of very fine fibers, typically composed of polyester or nylon. Here are some advantages of microfiber shoes: 1. Durability: Microfiber is a sturdy and long-lasting material. It can withstand abrasion and maintain its shape well, making it a good option for shoes that need to endure regular wear. 2. Water resistance: Microfiber has a natural resistance to water, making it more resistant to stains and spills compared to some other materials. This can be advantageous in wet or rainy conditions. 3. Breathability: Microfiber is known for its breathability, allowing air to pass through the material. This can help keep your feet comfortable and prevent excessive sweating. 4. Easy maintenance: Microfiber shoes are relatively easy to clean. They can often be wiped clean with a damp cloth to remove dirt and stains. Some microfiber shoes are also machine washable, which makes them convenient for regular cleaning. 5. Versatility: Microfiber can be made to mimic the appearance and texture of various materials, such as suede or leather. This allows for a wide range of design options and styles.  

Is faux leather good for cars? Faux leather, also known as synthetic leather or vegan leather, can be a suitable option for car upholstery. It offers a few advantages over genuine leather, such as being more affordable, easier to clean, and resistant to fading and cracking. Faux leather is also a cruelty-free alternative, as it is not made from animal hides. However, it's important to note that the quality and durability of faux leather can vary depending on the manufacturing process and materials used. Does faux leather last long? The durability of faux leather can vary depending on its quality and how well it is cared for. Generally, high-quality faux leather can be quite durable and last for several years with proper maintenance. However, it's important to note that faux leather is not as durable as genuine leather and may not last as long. Over time, faux leather can show signs of wear and tear, such as cracking or peeling, especially if it is exposed to harsh conditions or not well-maintained. To extend the lifespan of faux leather items, it is recommended to keep them away from direct sunlight, avoid abrasive cleaning methods, and regularly clean and condition them according to the manufacturer's instructions.

What Is Vegan Suede?  Vegan suede is a fully synthetic material designed to mimic the look and feel of traditional suede without the use of any animal products. It is often referred to as fake suede or microfiber suede and is an eco-friendly and animal-friendly alternative. What Is Vegan Suede Made Of?  Vegan suede is mainly made of polyester fibers or polyurethane, which are petroleum-based thermoplastic polymers. One of the most common forms is polyester microfibres, which are specially brushed and textured to achieve a genuine suede-like effect. In addition, there is a less common form, the suedette machined from cotton or viscose, which also provides a look and feel similar to that of natural suede. What Are The Advantages Of Vegan Suede? The advantages of Vegan suede include being animal-friendly, durable, easy to maintain, environmentally friendly, and versatile in style. For example, Schumacher's Vegan Suede has a beautiful and soft suede feel, which is also environmentally friendly, durable, and can be washed with water without the need for professional intervention.

Looking for leather for bags? WINIW faux leather is the perfect choice for you. It is almost indistinguishable from genuine leather, but has greater durability and water resistance. Made from man-made eco-friendly materials, it offers a wide range of color and texture styles to make your bag a one-of-a-kind fashion accessory.   If you are interested in our products, please feel free to contact us!